Children's Dental Health Associates

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Marketing Coordinator

Marketing Coordinator

# of Openings 
1
Job Locations 
US-PA-West Chester
Category 
Marketing

More information about this job

Overview

 

 

Marketing Coordinator

 

This position will provide critical marketing support in promoting CDHA Management’s pediatric dental health practice locations and services. The Marketing Coordinator will report to the Director of Marketing and assist in the execution of the organization’s corporate marketing strategy for all dental and surgery center locations. The ideal candidate will have excellent communication skills, a passion for measurement, and be driven to make an impact in a rapidly growing organization. 

 

 

Responsibilities

 

General Responsibilities:

  • STRATEGIC SUPPORT
    • Support implementation of marketing and advertising campaigns, ensuring consistency in messaging and visual representation of our brand
    • Contribute to online reputation management efforts; monitor online reviews and social media activity, report on findings, and help craft appropriate responses
    • Maintain and help improve tracking systems to measure ROI; assist with routine reporting to demonstrate progress and impact of marketing initiatives
    • Help track and coordinate brand integration and roll-out efforts related to practice acquisitions
    • Provide support organizing and maintaining contact databases and mailing lists for campaign outreach

  • DIGITAL MARKETING
    • Update and maintain social media properties; develop and own social media editorial calendar
    • In collaboration with Marketing Director, launch new corporate and practice websites; subsequently maintain digital properties, keeping content fresh and relevant through WordPress CMS platform

  • COMMUNITY OUTREACH
    • Coordinate measurable outreach initiatives, including sponsorships and educational campaigns with local schools, child care programs, and other community entities
      • Represent CDHA at appropriate business-generating events, fairs, and community functions, when necessary
    • Assist in building patient referral streams; conduct research and support efforts to strengthen relationships with referring physicians
    • Maintain inventory of branded giveaways and collateral; identify and order new material as needed
    •  
  • VENDOR COORDINATION
    • Research and obtain quotes from third party vendors for various projects
    • Coordinate the formatting, placement, and design of artwork for various channel use; work with creative vendors as needed to accomplish goals
    • Partner with local print vendors to implement direct mailing campaigns to patient base and prospects

 

Qualifications

 

 

 

Minimum Qualifications:

  • Bachelor's Degree in Marketing, and three years of professional experience OR a Bachelor's Degree and three years of marketing job experience
  • Demonstrated skills, knowledge, and experience in marketing
  • Computer literacy in Microsoft Office suite, database management, and page layout
  • Excellent written and verbal communication skills
  • Highly organized with ability to multi-task
  • Strong time management skills
  • Graphic design skills or experience with Adobe Creative Suite a plus
  • Experience in healthcare industry preferred, but not required

 

Behavioral Competencies

  • Creative - ability to use imagination and new ideas to produce solutions
  • Commercially aware - ability to use business acumen from experience or learning in a day-to-day work situation
  • Collaborative - ability to work with others to the benefit of the business and its goals
  • Inspiring - ability to inspire and motivate others towards a common vision
  • Challenging - ability to challenge the status quo and drive change in a business environment
  • Responsible - ability to work in a way that considers its impact on other people, organizational goals, and our patients
  • Innovative - ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems

CDHA Management Logo

At Children's Dental Health Associates, we proudly provide the best dental care to children throughout Chester, Lancaster, York, Philadelphia, Montgomery counties, and beyond. Our dentists and dental staff are knowledgeable and passionate about what they do. We take the oral health of our young patients very seriously and understand going to the dentist can make some children anxious, so we strive to make every child feel calm and comfortable during their visit with their dentist. With colorful photos, a children's play area, TV's throughout the office, video games, and toys, our young patients are provided with a fun atmosphere where they are free to play before being seen by their dentist.

 

Our mission at Children's Dental Health Associates is to serve the unique needs of children by providing a welcoming environment and utilizing the tell, show, do method to provide quality specialized dental care. We respect and acknowledge the trust each parent has given us to care for their child. We consider it a privilege to treat children, and we treat each visit as an opportunity to make a difference in their lives by helping them obtain the best possible oral health through prevention first and intervention second.

 

 

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